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While rooted in traditional marketing principles, successful fashion marketing presents a unique set of opportunities and challenges. Marketing Fashion: A Global Perspective is the first text to engagingly present marketing theories and practices as they specifically relate to apparel, home goods, and other design-driven products. Using a variety of contemporary examples, the text details how fashion marketers develop and apply marketing strategies that meet consumer needs at a profit. Topics covered include: consumer and organizational buying behavior, market research, market segmentation, product planning and positioning, pricing, retailer relationships, and additional classic marketing theories and practices as they relate to design. In addition, Fashion Marketing explores in depth contemporary issues such as technology, social responsibility and ethics, sustainability, and globalization, and considers effective strategies for various economic climates.

" With her parents' blessing, Rafe commandeers Ophelia's coach and whisks her -- chaperoned, of course -- to his remote estate in the countryside. There, as Marketing Fashion: A Global Perspective download PDF he tries to show his furious, sharp-tongued "guest" the error of her ways, he discovers the surprising reasons for her bad behavior. Soon his daily lessons with Ophelia take effect and he finds himself irresistibly attracted to her. When Rafe champions the new and improved Ophelia's re-entry to London society, marriage proposals pour in. Only then does Rafe start to wonder whether he hasn't gone and fallen in love with Ophelia himself. what changes are taking place in their bodies Caught in a cat-and-mouse game of lies, betrayal, and unseen foes, Matilda must fight to save the world from utter destruction. But time itself is her enemy, and every second brings her one step closer to disaster....

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Author: Patricia Mink Rath,Richard Petrizzi,Penny Gill
Number of Pages: 528 pages
Published Date: 24 Jul 2012
Publisher: Bloomsbury Publishing PLC
Publication Country: London, United Kingdom
Language: English
ISBN: 9781609010782
Download Link: Click Here
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